For smaller campaigns or nonprofits, additional data for digital advertising might not be in the budget, which means they could be shut out of the Facebook game all together.
By C+E Staff Two of the major challenges digital strategists will face in the 2022 midterm cycle: the continued uncertainty around the viability of Facebook for political campaigns, and getting around the targeting restrictions already in place elsewhere that make reaching minority audiences much less efficient. C&E spoke to Cheryl Hori, who runs the Democratic […]
Political consultants are scrambling to prepare for unpredictable changes to tech platforms in the leadup to the 2022 midterms — all while acknowledging the traditional off-year of election cycles is a thing of the past.
Find out how the best campaigns develop in-language content. In this article, one expert lays out four key rules to follow.
The election is over. The final campaign reports have been sent. Now what? For digital strategists and staff working with incumbent candidates, nonprofits, and advocacy organizations, here’s how to add value during the off-season when there’s not an election around the corner: Update or upgrade things that have been on their (read: your) to-do list.
Ahead of the midterms, political consultants expect another ad ban by Facebook. Read this article to find out how they plan to adapt.
What role can political consultants play when it comes to setting ethical standards for industry professionals and campaigns? In the wake of the U.S. Capitol riot, that became a more pressing question for the political industry. In this article, consultants from both sides of the aisle offer their thoughts.
Last year, consultants predicted a bumpy ride for 2020 and the political world got that and more during the last twelve months. Now, coming off a cycle where the pandemic reshaped nearly every aspect of how consultants work, there are some clear industry trend lines going in 2021. In this article, 14 consultants offer their thoughts on how the next year will play out.
2020 was a year that transformed the U.S. economy and changed the way millions of Americans live and work. The political campaign industry was no exception. Firm owners have had to adapt to unprecedented challenges to their businesses. What they learned along the way is instructive, so we asked a cross-section of industry leaders for their takeaways.
Beyond the pandemic, a generation-defining presidential election, and alien monoliths appearing across the planet, 2020 was also unprecedented in that campaigns, non-profits, and IEs were in an arms race to persuade and mobilize voters of color. If there was any takeaway this cycle, it’s that voters of color aren’t just the margin of victory — they’re the key to victory.
