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POLITICO: ALL EYES ON OC


By Lara Korte, Jeremy B. White, and Sakura Cannestra THE BUZZ: California’s Asian American voters have shown themselves to be a powerhouse political force in recent years, and could determine the outcome of two of the nation’s most competitive Congressional races. Orange County’s massive Asian American population, which includes one of the largest Vietnamese communities […]

PCH IS 2022 WINNER OF SEVEN AMERICAN ASSOCIATION OF POLITICAL CONSULTANTS POLLIE AWARDS


Award-winning digital political advertising agency continues its award-winning streak for the fourth year in a row  SAN FRANCISCO, May 19, 2022 – Pacific Campaign House is pleased to announce that it is the 2022 Winner of seven Pollie Awards from the American Association of Political Consultants (AAPC), the premier awards competition for the political advertising […]

Digital Politics in 2021: What the Hell Happened?


Originally Published on Campaigns and Elections

By Colin Delany Goodbye 2021, a year that started with a storm  and ends with a national howl of frustration . Covid has supercharged our politics, but it’s only the latest jolt to a system already carbonated from a couple of decades of furious conflict. My digital politics takeaways from 2021:  Microtargeting ourselves to death When I started writing about […]

Creative Insights: Reaching Diverse Audiences Online and Experimenting With Digital Outreach in ‘22


Originally Published on Campaigns and Elections

By C+E Staff Two of the major challenges digital strategists will face in the 2022 midterm cycle: the continued uncertainty around the viability of Facebook for political campaigns, and getting around the targeting restrictions already in place elsewhere that make reaching minority audiences much less efficient.  C&E spoke to Cheryl Hori, who runs the Democratic […]

POLITICO: DIGITAL DEEP DIVE


Political consultants are scrambling to prepare for unpredictable changes to tech platforms in the leadup to the 2022 midterms — all while acknowledging the traditional off-year of election cycles is a thing of the past.

How to support your clients in the off-season


Originally Published on Campaigns and Elections

The election is over. The final campaign reports have been sent. Now what? For digital strategists and staff working with incumbent candidates, nonprofits, and advocacy organizations, here’s how to add value during the off-season when there’s not an election around the corner: Update or upgrade things that have been on their (read: your) to-do list.