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What Political Firm Owners Learned In 2020


Originally Published on Campaigns and Elections

2020 was a year that transformed the U.S. economy and changed the way millions of Americans live and work. The political campaign industry was no exception. Firm owners have had to adapt to unprecedented challenges to their businesses. What they learned along the way is instructive, so we asked a cross-section of industry leaders for their takeaways.

How Campaigns Reached Voters of Color Online In 2020


Originally Published on Campaigns and Elections

Beyond the pandemic, a generation-defining presidential election, and alien monoliths appearing across the planet, 2020 was also unprecedented in that campaigns, non-profits, and IEs were in an arms race to persuade and mobilize voters of color. If there was any takeaway this cycle, it’s that voters of color aren’t just the margin of victory — they’re the key to victory.

Where To Engage Your Digital Audience Beyond Facebook


Originally Published on Campaigns and Elections

If your political campaign raced to serve ads before the Facebook blackout and subsequently dealt with the fallout, you’re likely more than ready for some digital advertising alternatives. This article looks at the up and coming platforms, including TikTok, Reddit and Twitch, that campaigns and advocacy organizations should keep an eye out for in 2022.

The Potential Fallout From a Facebook Political Ad Blackout


Originally Published on Campaigns and Elections

If you’ve seen fewer political or advocacy ads this month on Facebook, it’s likely because a number of big hitters are boycotting the world’s largest social media network to make a statement: end the paid promotion of hate speech and dangerous messaging.   And while a number of large corporations (Ford, Coca-Cola, Adidas and many, […]

As Protests Continue, Consultants Say the First Job for Campaigns Is to Listen


Originally Published on Campaigns and Elections

The killing by police of George Floyd in Minneapolis last month has spawned a national protest movement that’s brought tens of thousands of Americans into the streets. It’s prompted major corporations, high-profile performers and athletes to take public stances on issues of race and justice.  But for candidates and groups, some consultants are giving their […]