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Ahead of the midterms, political consultants expect another ad ban by Facebook. Read this article to find out how they plan to adapt.

What role can political consultants play when it comes to setting ethical standards for industry professionals and campaigns? In the wake of the U.S. Capitol riot, that became a more pressing question for the political industry. In this article, consultants from both sides of the aisle offer their thoughts.

Last year, consultants predicted a bumpy ride for 2020 and the political world got that and more during the last twelve months. Now, coming off a cycle where the pandemic reshaped nearly every aspect of how consultants work, there are some clear industry trend lines going in 2021. In this article, 14 consultants offer their thoughts on how the next year will play out.

2020 was a year that transformed the U.S. economy and changed the way millions of Americans live and work. The political campaign industry was no exception. Firm owners have had to adapt to unprecedented challenges to their businesses. What they learned along the way is instructive, so we asked a cross-section of industry leaders for their takeaways.

Beyond the pandemic, a generation-defining presidential election, and alien monoliths appearing across the planet, 2020 was also unprecedented in that campaigns, non-profits, and IEs were in an arms race to persuade and mobilize voters of color. If there was any takeaway this cycle, it’s that voters of color aren’t just the margin of victory — they’re the key to victory.

Vice President-elect Kamala Harris is a first in a number of ways: the first woman, the first Black person and the first Indian-American to serve in that role.

If your political campaign raced to serve ads before the Facebook blackout and subsequently dealt with the fallout, you’re likely more than ready for some digital advertising alternatives. This article looks at the up and coming platforms, including TikTok, Reddit and Twitch, that campaigns and advocacy organizations should keep an eye out for in 2022.

Digital consultants are once again rewriting their post-election media plans after Facebook announced that its end-of-cycle ad ban would extend past Election Day.

Between shifting voter deadlines, dates, accessibility options, and new or updated vote-by-mail (VBM) options, campaigns have never seen an end-of-cycle push like this before. And online fundraising efforts to power these revised GOTV strategies will be no different.