In the two weeks before Election Day campaigns and political consultants have hard choices to make about where to allocate their remaining media budgets. In fact, these are strategic decisions that could help decide some close races.
Vice President-elect Kamala Harris is a first in a number of ways: the first woman, the first Black person and the first Indian-American to serve in that role.
If your political campaign raced to serve ads before the Facebook blackout and subsequently dealt with the fallout, you’re likely more than ready for some digital advertising alternatives. This article looks at the up and coming platforms, including TikTok, Reddit and Twitch, that campaigns and advocacy organizations should keep an eye out for in 2022.
Digital consultants are once again rewriting their post-election media plans after Facebook announced that its end-of-cycle ad ban would extend past Election Day.
Between shifting voter deadlines, dates, accessibility options, and new or updated vote-by-mail (VBM) options, campaigns have never seen an end-of-cycle push like this before. And online fundraising efforts to power these revised GOTV strategies will be no different.
If you’ve seen fewer political or advocacy ads this month on Facebook, it’s likely because a number of big hitters are boycotting the world’s largest social media network to make a statement: end the paid promotion of hate speech and dangerous messaging. And while a number of large corporations (Ford, Coca-Cola, Adidas and many, […]
The killing by police of George Floyd in Minneapolis last month has spawned a national protest movement that’s brought tens of thousands of Americans into the streets. It’s prompted major corporations, high-profile performers and athletes to take public stances on issues of race and justice. But for candidates and groups, some consultants are giving their […]
The shift in how Americans are consuming media and spending their time — has anyone else baked 15 loaves of bread this week? — means a changing landscape for how campaigns and organizations reach and talk to their supporters. Right now, campaigns have a captive audience and it would be a missed opportunity to let this window close.
Campaigns’ target audiences remain very much in reach even with the changes brought on by the coronavirus pandemic. It’s just that reaching those audiences is now a moving target.
Political ads are everywhere, but soon you’ll be seeing them more on maps. An early example cropped up three months ago in Palm Springs, California, where one political group bought ads on the navigation app Waze to direct targeted voters to the polls on a local election day.
