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Digital Politics in 2021: What the Hell Happened?


Originally Published on Campaigns and Elections

By Colin Delany Goodbye 2021, a year that started with a storm  and ends with a national howl of frustration . Covid has supercharged our politics, but it’s only the latest jolt to a system already carbonated from a couple of decades of furious conflict. My digital politics takeaways from 2021:  Microtargeting ourselves to death When I started writing about […]

Creative Insights: Reaching Diverse Audiences Online and Experimenting With Digital Outreach in ‘22


Originally Published on Campaigns and Elections

By C+E Staff Two of the major challenges digital strategists will face in the 2022 midterm cycle: the continued uncertainty around the viability of Facebook for political campaigns, and getting around the targeting restrictions already in place elsewhere that make reaching minority audiences much less efficient.  C&E spoke to Cheryl Hori, who runs the Democratic […]

POLITICO: DIGITAL DEEP DIVE


Political consultants are scrambling to prepare for unpredictable changes to tech platforms in the leadup to the 2022 midterms — all while acknowledging the traditional off-year of election cycles is a thing of the past.

How to support your clients in the off-season


Originally Published on Campaigns and Elections

The election is over. The final campaign reports have been sent. Now what? For digital strategists and staff working with incumbent candidates, nonprofits, and advocacy organizations, here’s how to add value during the off-season when there’s not an election around the corner: Update or upgrade things that have been on their (read: your) to-do list.

Industry Predictions for 2021: A Long Way From Normal


Originally Published on Campaigns and Elections

Last year, consultants predicted a bumpy ride for 2020 and the political world got that and more during the last twelve months. Now, coming off a cycle where the pandemic reshaped nearly every aspect of how consultants work, there are some clear industry trend lines going in 2021. In this article, 14 consultants offer their thoughts on how the next year will play out.

What Political Firm Owners Learned In 2020


Originally Published on Campaigns and Elections

2020 was a year that transformed the U.S. economy and changed the way millions of Americans live and work. The political campaign industry was no exception. Firm owners have had to adapt to unprecedented challenges to their businesses. What they learned along the way is instructive, so we asked a cross-section of industry leaders for their takeaways.