The killing by police of George Floyd in Minneapolis last month has spawned a national protest movement that’s brought tens of thousands of Americans into the streets. It’s prompted major corporations, high-profile performers and athletes to take public stances on issues of race and justice. But for candidates and groups, some consultants are giving their […]
The shift in how Americans are consuming media and spending their time — has anyone else baked 15 loaves of bread this week? — means a changing landscape for how campaigns and organizations reach and talk to their supporters. Right now, campaigns have a captive audience and it would be a missed opportunity to let this window close.
Campaigns’ target audiences remain very much in reach even with the changes brought on by the coronavirus pandemic. It’s just that reaching those audiences is now a moving target.
Political ads are everywhere, but soon you’ll be seeing them more on maps. An early example cropped up three months ago in Palm Springs, California, where one political group bought ads on the navigation app Waze to direct targeted voters to the polls on a local election day.
Snapchat ads are cheaper than Facebook’s. The company hasn’t moved to restrict its ad targeting like Google. It offers reach into a young demographic that’s expected to play a large role in 2020 following big turnout last cycle.
To understand politics, follow the money—and the ads that money buys.
The 2020 election cycle marks the first cycle that digital’s been at the forefront of every major campaign. From expanded SMS programs to multi-million dollar digital ad buys, it’s never been more apparent that digital is driving campaign strategies on both sides of the aisle. But despite campaigns spending more online than ever before, many […]
To get some insight into the next 12 months and beyond, we asked a group of practitioners to break early from their year-end holidays and flex their prognostication muscles.
Digital consultants have been gifted an early present in the form of President Trump’s impeachment. The historic event, at the forefront of the news cycle, gives fundraising efforts for groups and campaigns a strong sense of urgency, consultants told C&E.
On the digital campaign front, change happens fast. Google announced a major change in its policies for political advertisers, sending digital strategists and campaigns scrambling just as the calendar is about to turn to a presidential year.