What role can political consultants play when it comes to setting ethical standards for industry professionals and campaigns? In the wake of the U.S. Capitol riot, that became a more pressing question for the political industry. In this article, consultants from both sides of the aisle offer their thoughts.
Last year, consultants predicted a bumpy ride for 2020 and the political world got that and more during the last twelve months. Now, coming off a cycle where the pandemic reshaped nearly every aspect of how consultants work, there are some clear industry trend lines going in 2021. In this article, 14 consultants offer their thoughts on how the next year will play out.
2020 was a year that transformed the U.S. economy and changed the way millions of Americans live and work. The political campaign industry was no exception. Firm owners have had to adapt to unprecedented challenges to their businesses. What they learned along the way is instructive, so we asked a cross-section of industry leaders for their takeaways.
Beyond the pandemic, a generation-defining presidential election, and alien monoliths appearing across the planet, 2020 was also unprecedented in that campaigns, non-profits, and IEs were in an arms race to persuade and mobilize voters of color. If there was any takeaway this cycle, it’s that voters of color aren’t just the margin of victory — they’re the key to victory.
In the two weeks before Election Day campaigns and political consultants have hard choices to make about where to allocate their remaining media budgets. In fact, these are strategic decisions that could help decide some close races.
Vice President-elect Kamala Harris is a first in a number of ways: the first woman, the first Black person and the first Indian-American to serve in that role.
If your political campaign raced to serve ads before the Facebook blackout and subsequently dealt with the fallout, you’re likely more than ready for some digital advertising alternatives. This article looks at the up and coming platforms, including TikTok, Reddit and Twitch, that campaigns and advocacy organizations should keep an eye out for in 2022.
Digital consultants are once again rewriting their post-election media plans after Facebook announced that its end-of-cycle ad ban would extend past Election Day.
Between shifting voter deadlines, dates, accessibility options, and new or updated vote-by-mail (VBM) options, campaigns have never seen an end-of-cycle push like this before. And online fundraising efforts to power these revised GOTV strategies will be no different.
If you’ve seen fewer political or advocacy ads this month on Facebook, it’s likely because a number of big hitters are boycotting the world’s largest social media network to make a statement: end the paid promotion of hate speech and dangerous messaging. And while a number of large corporations (Ford, Coca-Cola, Adidas and many, […]