If the first two weeks are any indication, the next 12 months are going to be wild. A presidential election in the United States, and some 50 other contests around the globe, are taking place during a period of global economic uncertainty, civil unrest, war, technological innovation and environmental changes. It’s a recipe with an unpredictable end […]
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3 Tips For Creative Testing on a Budget
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Originally published on Campaigns & Elections
The political digital advertising industry notoriously falls short when it comes to testing. With that said, here are three strategies to try to break the mold and improve digital testing this cycle: (1) test months out from the election, (2) maximize production budget, and (3) do a deep dive into ad libraries.
PCH IS 2022 WINNER OF SEVEN AMERICAN ASSOCIATION OF POLITICAL CONSULTANTS POLLIE AWARDS
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Award-winning digital political advertising agency continues its award-winning streak for the fourth year in a row SAN FRANCISCO, May 19, 2022 – Pacific Campaign House is pleased to announce that it is the 2022 Winner of seven Pollie Awards from the American Association of Political Consultants (AAPC), the premier awards competition for the political advertising […]
Digital Politics in 2021: What the Hell Happened?
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Originally Published on Campaigns and Elections
By Colin Delany Goodbye 2021, a year that started with a storm and ends with a national howl of frustration . Covid has supercharged our politics, but it’s only the latest jolt to a system already carbonated from a couple of decades of furious conflict. My digital politics takeaways from 2021: Microtargeting ourselves to death When I started writing about […]
How The Law Of Unintended Consequences Will Hit Facebook Advertisers In ’22
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Originally Published on Campaigns and Elections
For smaller campaigns or nonprofits, additional data for digital advertising might not be in the budget, which means they could be shut out of the Facebook game all together.
Creative Insights: Reaching Diverse Audiences Online and Experimenting With Digital Outreach in ‘22
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Originally Published on Campaigns and Elections
By C+E Staff Two of the major challenges digital strategists will face in the 2022 midterm cycle: the continued uncertainty around the viability of Facebook for political campaigns, and getting around the targeting restrictions already in place elsewhere that make reaching minority audiences much less efficient. C&E spoke to Cheryl Hori, who runs the Democratic […]
POLITICO: DIGITAL DEEP DIVE
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Political consultants are scrambling to prepare for unpredictable changes to tech platforms in the leadup to the 2022 midterms — all while acknowledging the traditional off-year of election cycles is a thing of the past.
The Challenges That Go With Creating In-Language Content
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Originally Published on Campaigns and Elections
Find out how the best campaigns develop in-language content. In this article, one expert lays out four key rules to follow.
How to support your clients in the off-season
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Originally Published on Campaigns and Elections
The election is over. The final campaign reports have been sent. Now what? For digital strategists and staff working with incumbent candidates, nonprofits, and advocacy organizations, here’s how to add value during the off-season when there’s not an election around the corner: Update or upgrade things that have been on their (read: your) to-do list.
Digital Consultants See Bumps on the Road to the Midterms
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Originally Published on Campaigns and Elections
Ahead of the midterms, political consultants expect another ad ban by Facebook. Read this article to find out how they plan to adapt.