On the digital campaign front, change happens fast. Google announced a major change in its policies for political advertisers, sending digital strategists and campaigns scrambling just as the calendar is about to turn to a presidential year.
Sen. Bernie Sanders’s campaign has received 4 million individual donations from people across the country, reaching the milestone months earlier than he did during his 2016 presidential run, his campaign said.
As demand grows, ad platforms are implementing new policies , rules, and regulations — together with less personalized service for political clients — to stay ahead of the next Cambridge Analytica scandal. For campaigns and groups, the struggle can be very, very real.
When Amazon announced last week that presidential candidates would be able to receive small-dollar contributions via Alexa smart devices, there were a lot of questions and we mean a lot. That’s why we dug into how the new Alexa voice donations will work, and the impact it could have on the future of campaigns. Here are the […]
Candidates pour money into ads to attract donors and meet debate threshold, pricing others out of market.
The first few emails to hit a new subscriber’s inbox are the most important emails you’ll ever send. So don’t waste the real estate by leaving it on-default, or worse: not sending one at all.
If you’re running in a race that could be decided by a few hundred or few thousand votes, AAPI voters could be the margin to victory — with the right outreach.
President Trump and the affiliated committees raising money for his reelection bid said Tuesday that they drew in $105 million in the past three months — a record-breaking amount that significantly widens their fundraising lead over Democrats.
The Democratic presidential primary debates taking place this week in Miami will give practitioners some fresh insight into the latest digital strategy around major campaign events. There are still digital debate strategies that practitioners can take away from what’s being used by the top-ticket campaigns.
Cheryl Hori of Pacific Campaign House chats with C&E’s Shane Greer.