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If the first two weeks are any indication, the next 12 months are going to be wild. A presidential election in the United States, and some 50 other contests around the globe, are taking place during a period of global economic uncertainty, civil unrest, war, technological innovation and environmental changes. It’s a recipe with an unpredictable end […]

TikTok is proving to be potentially game-changing for connecting with young voters of color. It also might not be around for long.

Pacific Campaign House is pleased to announce that it is the 2023 Winner of two Pollie Awards from the American Association of Political Consultants (AAPC), as well as one Reed Award from Campaigns and Elections (C&E). These industry awards recognize the most exceptional work in campaigning that the political campaign and advocacy agencies have to offer.

The political digital advertising industry notoriously falls short when it comes to testing. With that said, here are three strategies to try to break the mold and improve digital testing this cycle: (1) test months out from the election, (2) maximize production budget, and (3) do a deep dive into ad libraries.

Pacific Campaign House is thrilled to share that it is the 2023 Finalist of four Reed Awards. Named for Campaigns & Elections founder Stanley Foster Reed, the Reed Awards embody excellence and are the most exacting awards in political campaigning, grassroots, and advocacy.

This cycle will be an election of both more and less. We’ll see more user-generated content and more AI usage. At the same time, I predict we’ll see fewer multi-million dollar email fundraising programs and, when it comes to outreach, less focus on the moderate white voter.

Cheryl Hori is the founder of Pacific Campaign House, a full-service democratic digital agency based in California. We discussed how targeting restrictions by platforms like Facebook make it more difficult to reach diverse audiences, what digital actions ‘23 campaigns should be prioritizing right now, and the threat AI could pose to campaigns.

Even as the balance of power in both the Senate and the House remains up for grabs following Tuesday’s midterm elections, two things are clear: 1) Democrats did much better nationwide than many in either party expected heading into Election Day, and 2) candidates and campaigns still very much matter.