Bringing and civil rights institution into the digital era
Equality California is the largest state-wide LGBTQ civil rights organization in the country. In 2019, EQCA will celebrate its 20th anniversary of transforming the landscape for LGBTQ Americans.
Over the years, EQCA had built a strong email list of dedicated supporters, but when we first started working with them, they were raising less than $60,000 per year online. Our two biggest challenges were raising money online without an acquisition budget, and under the messaging guidelines of a two-decade old establishment.
In just one year, we transformed their digital fundraising program from raising $60,000/year to raising over $180,000. In our second year, we raised an additional $200,000 — all without spending a dollar.
- Digital Fundraising
- Digital Organizing
- Social Media