If you’re in the business of sending mass emails for your candidate, campaign, or organization, and have ever received the note, “Your email went to spam,” from a friend, colleague, or boss—keep reading.
As campaigns start making decisions about where their digital dollars are best spent this year, the value of Snapchat in 2018 remains an open question
Digital consultants are fighting to reconcile two competing trends as the 2018 midterm year begins to take shape. Voter attention spans are shortening, necessitating the use of shorter form online ads. At the same time, their appetite for longer-form emails appears to be growing.
Unless you’ve been living under a rock for the past year, you’ve probably seen the headlines that more women, especially young women, are running for office than ever before. If you need a refresher, you can read about it here , and here, and here. But shattering records isn’t the only thing these audacious ladies are doing differently in […]
The Trump presidency and all the uncertainty it has brought had some consultants unusually hesitant to gaze into their crystal balls this year. “I think I’ve given up on predicting in the era of Trump,” one gun-shy practitioner told C&E.
We are in the middle of a small-dollar donor crisis. Right now, campaigns are seeing more online donations than ever before. The money is great, but here’s the problem: The vast majority of online donors are over the age of 60. As a result, it’s safe to say the donor population is finite and aging. […]
An online fundraising guide to the 2018 midterm elections. C&E’s Shane D’Aprile hosts a discussion featuring John Phillips of Aristotle International, Chris Stewart of Raise the Money, Cheryl Hori of Pacific Campaign House, and Damien Shirley of Bully Pulpit Interactive.