Get to know Haley
Haley Richards is a senior paid media manager who develops strategic, audience-centered campaigns that drive impact. At Pacific Campaign House, she leads end-to-end media strategy and execution for political, advocacy, and nonprofit clients, translating deep audience insights into measurable outcomes.
Haley is known for creating culturally relevant, results-driven digital campaigns, with a focus on reaching diverse audiences through targeted ad buying across social media, search, and programmatic platforms.
Before PCH, Haley worked with major brands in mobile gaming, retail, and commercial sectors, driving user acquisition, engagement, and conversions across demographics. In this role, she worked across cultures and languages at scale, including managing translated Apple Store and Google Play descriptions and creative into multiple languages, optimizing in-language keywords, and ensuring culturally relevant imagery. Her background spans both mission-driven and performance marketing, blending big-picture strategy with precise execution.