THE PROBLEM WITH MILLENNIAL DONORS IN THE ONLINE GIVING ERA
Dec 12, 2017 | Cheryl Hori
Originally published on Campaigns and Elections
We are in the middle of a small-dollar donor crisis. Right now, campaigns are seeing more online donations than ever before. The money is great, but here’s the problem: The vast majority of online donors are over the age of 60. As a result, it’s safe to say the donor population is finite and aging. […]