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Making News : Page 5

WHERE DOES SNAPCHAT FIT IN 2018?

As campaigns start making decisions about where their digital dollars are best spent this year, the value of Snapchat in 2018 remains an open question. The biggest unknowns, according to digital strategists C&E spoke to, are whether use of the platform will increase given expanded ad options, and whether Instagram and Facebook Stories will ultimately […]

EMAIL CONSULTANTS SAY LONGER IS NOW BETTER, BUT NOT EVERYONE IS SOLD

Digital consultants are fighting to reconcile two competing trends as the 2018 midterm year begins to take shape. Voter attention spans are shortening, necessitating the use of shorter form online ads. At the same time, their appetite for longer-form emails appears to be growing. Email strategy was trending toward short copy blaring urgent demands with […]

CONSULTANT PREDICTIONS FOR 2018

The Trump presidency and all the uncertainty it has brought had some consultants unusually hesitant to gaze into their crystal balls this year. “I think I’ve given up on predicting in the era of Trump,” one gun-shy practitioner told C&E. Still, others were unfazed, and offered us their takes on the future of campaigns, politics, […]

FUNDRAISERS FRET OVER MILLENNIAL DONORS DESPITE GROWTH IN ONLINE FUNDRAISING

Technology is making donating easier and more Americans are opening their wallets to campaigns and groups, but fundraisers are worried about a stubborn trend. While the number of U.S. citizens who say they’ve donated to a candidate for public office went from 6 percent in 1992 to 12 percent last presidential cycle, it’s still mostly […]

Watch James Franco’s Endearing Hillary Clinton Ad

James Franco sips coffee with a cardboard cutout of Hillary Clinton in a hilarious new ad for the Women Vote! project. The 30-second spot spoofs Dos Equis’ “Most Interesting Man in the World” campaign and finds Franco listing various little-known Clinton facts. “After she opens a can of whoop-ass,” the actor says over old footage […]

A Hillary Clinton super PAC is using Facebook’s most advanced advertising to go after Donald Trump

One of Hillary Clinton’s biggest spenders is going beyond television and tapping into Facebook’s most advanced ad units in its effort to explain to young voters what a Donald Trump administration could mean for them. Priorities USA Action, the main super PAC supporting Democratic nominee Clinton, will begin a campaign on Thursday displaying a four-part […]