hello@pacificcampaignhouse.com
San Francisco | Washington, DC
As campaigns start making decisions about where their digital dollars are best spent this year, the value of Snapchat in 2018 remains an open question. The biggest unknowns, according to digital strategists C&E spoke to, are whether use of the platform will increase given expanded ad options, and whether Instagram and Facebook Stories will ultimately […]
Digital consultants are fighting to reconcile two competing trends as the 2018 midterm year begins to take shape. Voter attention spans are shortening, necessitating the use of shorter form online ads. At the same time, their appetite for longer-form emails appears to be growing. Email strategy was trending toward short copy blaring urgent demands with […]
Unless you’ve been living under a rock for the past year, you’ve probably seen the headlines that more women, especially young women, are running for office than ever before. If you need a refresher, you can read about it here, and here, and here. But shattering records isn’t the only thing these audacious ladies are […]
The Trump presidency and all the uncertainty it has brought had some consultants unusually hesitant to gaze into their crystal balls this year. “I think I’ve given up on predicting in the era of Trump,” one gun-shy practitioner told C&E. Still, others were unfazed, and offered us their takes on the future of campaigns, politics, […]
We are in the middle of a small-dollar donor crisis. Right now, campaigns are seeing more online donations than ever before. The money is great, but here’s the problem: The vast majority of online donors are over the age of 60. As a result, it’s safe to say the donor population is finite and aging. […]
Technology is making donating easier and more Americans are opening their wallets to campaigns and groups, but fundraisers are worried about a stubborn trend. While the number of U.S. citizens who say they’ve donated to a candidate for public office went from 6 percent in 1992 to 12 percent last presidential cycle, it’s still mostly […]
If you use Snapchat on Monday, you’ll be able to morph into none other than presidential candidate Hillary Clinton — pantsuit and all. Ads for Clinton in Snapchat include an “I’m with her” national geofilter and an animated selfie lens. The geofilter was paid for by the Clinton campaign while the lens was paid for […]
James Franco sips coffee with a cardboard cutout of Hillary Clinton in a hilarious new ad for the Women Vote! project. The 30-second spot spoofs Dos Equis’ “Most Interesting Man in the World” campaign and finds Franco listing various little-known Clinton facts. “After she opens a can of whoop-ass,” the actor says over old footage […]
One of Hillary Clinton’s biggest spenders is going beyond television and tapping into Facebook’s most advanced ad units in its effort to explain to young voters what a Donald Trump administration could mean for them. Priorities USA Action, the main super PAC supporting Democratic nominee Clinton, will begin a campaign on Thursday displaying a four-part […]
