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FUNDRAISERS CELEBRATE FEC CONTRIBUTION LIMIT INCREASE

Fundraisers have a higher ceiling to work with this cycle, which could help expand recurring-donation programs. On Thursday, the FEC announced it raised the contribution limits for certain giving that’s indexed to inflation. For candidate campaigns, the impact will be slight. Individuals can now give $100 more to candidates for a total of $2,800 for the 2020 […]

15 CONSULTANT PREDICTIONS FOR 2019 AND BEYOND

Practitioners got a glimpse into the future when a presidential announcement bookended 2018.  It’s safe to say that the presidential cycle is starting early, and that will have a huge impact on all levels of the campaign industry for the next two years. But what that impact will look like is open to prognostication. To get some […]

NAVIGATING A VISIT FROM YEAR-END FUNDRAISERS

‘Twas the night before end-of-year deadlines and all through the town, digital fundraisers were furiously scurrying around. It’s our last chance to fundraise! We must close out the year strong! But high levels of unsubscribes could prove us all wrong. After the election, small-dollar donors are burnt out! They gave and they gave—if we push […]

WHAT CONSULTANTS WILL WATCH FOR ON ELECTION NIGHT 2018

In the final hours of this midterm cycle, we asked a group of top practitioners what they’ll be watching for on election night 2018 to get a feel for how the final results could swing. Forget predictions, we wanted to gauge what bellwether district or statewide returns could foretell whether this will be a Democratic […]

HOW TO SPEND YOUR LAST $10,000 ONLINE

With less than two weeks until Election Day, your last mailer should be finalized, your TV ads running, and your digital program should be about to start transitioning to GOTV messaging. But what do you do with the last $5-$10,000 you either stashed away in case of a brutal oppo attack or those last-minute dollars […]

SUSTAINING A HEALTHY DONOR BASE IN A FRENZIED MIDTERM YEAR

Money is pouring into campaign coffers ahead of the midterm elections this fall, particularly for many Democratic House candidates in districts the party is looking to flip in November. And while the national political environment has been a boon for online fundraising programs, it raises some questions about the longer-term outlook. Is this sort of […]

5 WAYS TO REACTIVATE INACTIVE EMAILS

What’s the one time of year email fundraisers dread more than end-of-quarter deadlines? Summer. At this point in the cycle, email open rates start to drop off. Congress is slow rolling legislation before the August recess, and supporters are spending more time on the beach than their phones. In the hazy days of summer, they […]

2018’S SMALL-DOLLAR DONOR BOOM

Campaign fundraising operations are pulling in record amounts of money this cycle, with many of the totals bolstered by impressive online fundraising hauls. Over the past week, campaigns have released some attention-grabbing second quarter fundraising totals. Republican Rick Scott raised $10.7 million in his bid to unseat incumbent Sen. Bill Nelson (D-Fla.). Democrat Beto O’Rourke, […]

IS IT TIME TO CLEAN YOUR EMAIL LIST?

If you’re in the business of sending mass emails for your candidate, campaign, or organization, and have ever received the note, “Your email went to spam,” from a friend, colleague, or boss—keep reading. When was the last time you performed some email list hygiene? You shower and brush your teeth daily (I hope) do laundry, […]