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Making News : Page 3

HOW TO SPEND YOUR LAST $10,000 ONLINE

With less than two weeks until Election Day, your last mailer should be finalized, your TV ads running, and your digital program should be about to start transitioning to GOTV messaging. But what do you do with the last $5-$10,000 you either stashed away in case of a brutal oppo attack or those last-minute dollars […]

SUSTAINING A HEALTHY DONOR BASE IN A FRENZIED MIDTERM YEAR

Money is pouring into campaign coffers ahead of the midterm elections this fall, particularly for many Democratic House candidates in districts the party is looking to flip in November. And while the national political environment has been a boon for online fundraising programs, it raises some questions about the longer-term outlook. Is this sort of […]

5 WAYS TO REACTIVATE INACTIVE EMAILS

What’s the one time of year email fundraisers dread more than end-of-quarter deadlines? Summer. At this point in the cycle, email open rates start to drop off. Congress is slow rolling legislation before the August recess, and supporters are spending more time on the beach than their phones. In the hazy days of summer, they […]

2018’S SMALL-DOLLAR DONOR BOOM

Campaign fundraising operations are pulling in record amounts of money this cycle, with many of the totals bolstered by impressive online fundraising hauls. Over the past week, campaigns have released some attention-grabbing second quarter fundraising totals. Republican Rick Scott raised $10.7 million in his bid to unseat incumbent Sen. Bill Nelson (D-Fla.). Democrat Beto O’Rourke, […]

IS IT TIME TO CLEAN YOUR EMAIL LIST?

If you’re in the business of sending mass emails for your candidate, campaign, or organization, and have ever received the note, “Your email went to spam,” from a friend, colleague, or boss—keep reading. When was the last time you performed some email list hygiene? You shower and brush your teeth daily (I hope) do laundry, […]

WHERE DOES SNAPCHAT FIT IN 2018?

As campaigns start making decisions about where their digital dollars are best spent this year, the value of Snapchat in 2018 remains an open question. The biggest unknowns, according to digital strategists C&E spoke to, are whether use of the platform will increase given expanded ad options, and whether Instagram and Facebook Stories will ultimately […]

EMAIL CONSULTANTS SAY LONGER IS NOW BETTER, BUT NOT EVERYONE IS SOLD

Digital consultants are fighting to reconcile two competing trends as the 2018 midterm year begins to take shape. Voter attention spans are shortening, necessitating the use of shorter form online ads. At the same time, their appetite for longer-form emails appears to be growing. Email strategy was trending toward short copy blaring urgent demands with […]

CONSULTANT PREDICTIONS FOR 2018

The Trump presidency and all the uncertainty it has brought had some consultants unusually hesitant to gaze into their crystal balls this year. “I think I’ve given up on predicting in the era of Trump,” one gun-shy practitioner told C&E. Still, others were unfazed, and offered us their takes on the future of campaigns, politics, […]