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PLATFORMS ARE STRUGGLING TO DISCERN BETWEEN POLITICAL AND EVERYTHING ELSE

In November 2016, if you searched for “political digital ads,” approximately 5.1 million results popped up, according to an analysis by SEM Rush. Fast forward to fall 2019 and that number has skyrocketed to 1.1 billion results for that search. Yes, billion with a “b.”  If one thing’s clear, it’s that digital is the new driver […]

FROM CASH PRIZES TO MEET-OR-GO-HOME DEADLINES, WHICH EMAIL TACTICS WILL SURVIVE 2020?

Democratic presidential campaigns are embracing some novel tactics to keep their digital fundraising programs humming as the cash race has taken on new importance this cycle in large part due to debate stage donor thresholds.    From meet-it-or-go-home fundraising goals (see Cory Booker and more recently Julian Castro) to cash prizes and other norm-bending appeals, […]

Facebook Ad Prices Surge Due to Barrage by Democratic Hopefuls

The cost of advertising on Facebook Inc. FB 0.49% to reach Democratic-leaning voters and donors is skyrocketing as presidential candidates try to qualify for spots in coming presidential debates. The candidates were trying to boost their number of donors by Wednesday to 130,000, a threshold they must meet to appear in Democratic presidential debates in September and October. Their advertising […]

ENGAGING ASIAN AMERICAN AND PACIFIC ISLANDER VOTERS IN 2020

“What have you done for black and Latino voters?” That’s a question Rachel Maddow asked Minnesota Sen. Amy Klobuchar during the Democratic presidential debate June 26. Noticeably absent from this query, or any follow up, were Asian-American and Pacific Islander voters. And while frequently overlooked, Democrats, and Republicans would be remiss to ignore the Asian American […]

Trump and RNC report raising record $105 million in second quarter of 2019

President Trump and the affiliated committees raising money for his reelection bid said Tuesday that they drew in $105 million in the past three months — a record-breaking amount that significantly widens their fundraising lead over Democrats. The second-quarter fundraising haul reported by the campaign, the Republican National Committee and affiliated committees on Tuesday shatters his previous […]

IS YOUR NON-PROFIT EQUIPPED TO SUCCEED IN THE DIGITAL ERA?

When it comes to running a powerhouse digital campaign, what’s the opposite of a tech startup? A non-profit.  Here at Pacific Campaign House, we work with a number of both c(3) and c(4) non-profits of all shapes and sizes. Some of our non-profits are research foundations who help patients with life-threatening diseases and some are […]

PACIFIC CAMPAIGN HOUSE REPRESENTS AT THE REED AWARDS

On February 21, 2019, Campaigns and Elections held their annual Reed Awards and conference in Austin, Texas. By the end of the night, Pacific Campaign House took the top award for the Best Online Ad Campaign for Bootstrapped Campaign and the Best Use of Online Targeting For Mayoral Candidate. Cheryl Hori, Founder and Chief-Strategist of […]

WHY REDDIT COULD BE THE FACEBOOK OF 2020

Depending on who you ask, Reddit is the least valued social network or prized for being one of the fastest-growing “link-sharing forums.” But don’t get fooled by hyperbole. When you’re looking to reach voters, raise name ID, and do deep dives into how people engage online around politics, what’s a better catch-all platform? Stereotyped as the internet […]