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Making News : Page 2

HOW TO BRING YOUR FUNDRAISING UP IN A CROWDED FIELD

The 2020 election cycle marks the first cycle that digital’s been at the forefront of every major campaign. From expanded SMS programs to multi-million dollar digital ad buys, it’s never been more apparent that digital is driving campaign strategies on both sides of the aisle. But despite campaigns spending more online than ever before, many […]

TRUMP IMPEACHMENT A BOON FOR DIGITAL FUNDRAISERS ON BOTH SIDES

Digital consultants have been gifted an early present in the form of President Trump’s impeachment. The historic event, at the forefront of the news cycle, gives fundraising efforts for groups and campaigns a strong sense of urgency, consultants told C&E. Supporters, donors and potential donors are are highly aware, engaged, and emotional — making the next few days and […]

Bernie Sanders reaches 4 million donations, thanks in part to automatic monthly giving

Sen. Bernie Sanders’s campaign has received 4 million individual donations from people across the country, reaching the milestone months earlier than he did during his 2016 presidential run, his campaign said. About one-quarter of donations so far came from online supporters signed up to automatically give money monthly, officials said. More than 175,000 people have […]

PLATFORMS ARE STRUGGLING TO DISCERN BETWEEN POLITICAL AND EVERYTHING ELSE

In November 2016, if you searched for “political digital ads,” approximately 5.1 million results popped up, according to an analysis by SEM Rush. Fast forward to fall 2019 and that number has skyrocketed to 1.1 billion results for that search. Yes, billion with a “b.”  If one thing’s clear, it’s that digital is the new driver […]

FROM CASH PRIZES TO MEET-OR-GO-HOME DEADLINES, WHICH EMAIL TACTICS WILL SURVIVE 2020?

Democratic presidential campaigns are embracing some novel tactics to keep their digital fundraising programs humming as the cash race has taken on new importance this cycle in large part due to debate stage donor thresholds.    From meet-it-or-go-home fundraising goals (see Cory Booker and more recently Julian Castro) to cash prizes and other norm-bending appeals, […]

Facebook Ad Prices Surge Due to Barrage by Democratic Hopefuls

The cost of advertising on Facebook Inc. FB 0.49% to reach Democratic-leaning voters and donors is skyrocketing as presidential candidates try to qualify for spots in coming presidential debates. The candidates were trying to boost their number of donors by Wednesday to 130,000, a threshold they must meet to appear in Democratic presidential debates in September and October. Their advertising […]