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About Us: Pacific Campaign House (PCH) is a progressive, full-service digital agency specializing in crafting custom digital strategies that are expertly curated, creatively executed, and data-driven. Over the past two electoral cycles, Pacific Campaign House pioneered data-driven initiatives to boost voter outreach for national and local political campaigns, PACs, and nonprofits — and we’ve won […]
As the days of shelter-in-place continue, new lifestyle trends have started to emerge: We’ve been spending more time online (70% more) We’ve been consuming more media than ever before (up to 60% more) We’ve been on our phone and in mobile apps (20% more than before) We’re all consuming a helluva lot more booze (55% […]
Digital organizing, enter stage left: When it comes to political and advocacy campaigns, it might feel like budgets, win strategies, and fundraising projections are out the window at the moment. So in the middle of COVID-19, we’re providing some of updates and challenges we’re seeing across the board as well as how we at Pacific […]
Political ads are everywhere, but soon you’ll be seeing them more on maps. An early example cropped up three months ago in Palm Springs, California, where one political group bought ads on the navigation app Waze to direct targeted voters to the polls on a local election day. Campaign strategists are increasingly looking for new […]
The 2020 presidential election season has been a bewildering mess so far. At Ad Age, though, we rely on a clarifying principle: You can start to make sense of the election cycle if you keep a close eye on the political ad game. Here’s what we’ve learned: 1. When it comes to political ad spending, […]
The 2020 election cycle marks the first cycle that digital’s been at the forefront of every major campaign. From expanded SMS programs to multi-million dollar digital ad buys, it’s never been more apparent that digital is driving campaign strategies on both sides of the aisle. But despite campaigns spending more online than ever before, many […]
To get some insight into the next 12 months and beyond, we asked a group of practitioners to break early from their year-end holidays and flex their prognostication muscles. Here’s what this group of consultants from different corners of the industry had to tell us about the year to come: Brian Ross Adams, founder, Trusted […]
Digital consultants have been gifted an early present in the form of President Trump’s impeachment. The historic event, at the forefront of the news cycle, gives fundraising efforts for groups and campaigns a strong sense of urgency, consultants told C&E. Supporters, donors and potential donors are are highly aware, engaged, and emotional — making the next few days and […]
On the digital campaign front, change happens fast. Just take the past few weeks, for example. Google announced a major change in its policies for political advertisers, sending digital strategists and campaigns scrambling just as the calendar is about to turn to a presidential year. In November, Campaigns & Elections hosted the inaugural CampaignTech Innovation Summit […]
Sen. Bernie Sanders’s campaign has received 4 million individual donations from people across the country, reaching the milestone months earlier than he did during his 2016 presidential run, his campaign said. About one-quarter of donations so far came from online supporters signed up to automatically give money monthly, officials said. More than 175,000 people have […]
