Making News : Page 2

The 2020 presidential election season has been a bewildering mess so far. At Ad Age, though, we rely on a clarifying principle: You can start to make sense of the election cycle if you keep a close eye on the political ad game. Here’s what we’ve learned: 1. When it comes to political ad spending, […]

The 2020 election cycle marks the first cycle that digital’s been at the forefront of every major campaign. From expanded SMS programs to multi-million dollar digital ad buys, it’s never been more apparent that digital is driving campaign strategies on both sides of the aisle. But despite campaigns spending more online than ever before, many […]

To get some insight into the next 12 months and beyond, we asked a group of practitioners to break early from their year-end holidays and flex their prognostication muscles. Here’s what this group of consultants from different corners of the industry had to tell us about the year to come: Brian Ross Adams, founder, Trusted […]

Digital consultants have been gifted an early present in the form of President Trump’s impeachment. The historic event, at the forefront of the news cycle, gives fundraising efforts for groups and campaigns a strong sense of urgency, consultants told C&E. Supporters, donors and potential donors are are highly aware, engaged, and emotional — making the next few days and […]

On the digital campaign front, change happens fast. Just take the past few weeks, for example. Google announced a major change in its policies for political advertisers, sending digital strategists and campaigns scrambling just as the calendar is about to turn to a presidential year. In November, Campaigns & Elections hosted the inaugural CampaignTech Innovation Summit […]

Sen. Bernie Sanders’s campaign has received 4 million individual donations from people across the country, reaching the milestone months earlier than he did during his 2016 presidential run, his campaign said. About one-quarter of donations so far came from online supporters signed up to automatically give money monthly, officials said. More than 175,000 people have […]

In November 2016, if you searched for “political digital ads,” approximately 5.1 million results popped up, according to an analysis by SEM Rush. Fast forward to fall 2019 and that number has skyrocketed to 1.1 billion results for that search. Yes, billion with a “b.”  If one thing’s clear, it’s that digital is the new driver […]

Democratic presidential campaigns are embracing some novel tactics to keep their digital fundraising programs humming as the cash race has taken on new importance this cycle in large part due to debate stage donor thresholds.    From meet-it-or-go-home fundraising goals (see Cory Booker and more recently Julian Castro) to cash prizes and other norm-bending appeals, […]

When Amazon announced last week that presidential candidates would be able to receive small-dollar contributions via Alexa smart devices, there were a lot of questions and we mean a lot. That’s why we dug into how the new Alexa voice donations will work, and the impact it could have on the future of campaigns. Here are the […]

The cost of advertising on Facebook Inc. FB 0.49% to reach Democratic-leaning voters and donors is skyrocketing as presidential candidates try to qualify for spots in coming presidential debates. The candidates were trying to boost their number of donors by Wednesday to 130,000, a threshold they must meet to appear in Democratic presidential debates in September and October. Their advertising […]