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“What have you done for black and Latino voters?” That’s a question Rachel Maddow asked Minnesota Sen. Amy Klobuchar during the Democratic presidential debate June 26. Noticeably absent from this query, or any follow up, were Asian-American and Pacific Islander voters. And while frequently overlooked, Democrats, and Republicans would be remiss to ignore the Asian American […]
President Trump and the affiliated committees raising money for his reelection bid said Tuesday that they drew in $105 million in the past three months — a record-breaking amount that significantly widens their fundraising lead over Democrats. The second-quarter fundraising haul reported by the campaign, the Republican National Committee and affiliated committees on Tuesday shatters his previous […]
When it comes to running a powerhouse digital campaign, what’s the opposite of a tech startup? A non-profit. Here at Pacific Campaign House, we work with a number of both c(3) and c(4) non-profits of all shapes and sizes. Some of our non-profits are research foundations who help patients with life-threatening diseases and some are […]
On February 21, 2019, Campaigns and Elections held their annual Reed Awards and conference in Austin, Texas. By the end of the night, Pacific Campaign House took the top award for the Best Online Ad Campaign for Bootstrapped Campaign and the Best Use of Online Targeting For Mayoral Candidate. Cheryl Hori, Founder and Chief-Strategist of […]
Depending on who you ask, Reddit is the least valued social network or prized for being one of the fastest-growing “link-sharing forums.” But don’t get fooled by hyperbole. When you’re looking to reach voters, raise name ID, and do deep dives into how people engage online around politics, what’s a better catch-all platform? Stereotyped as the internet […]
Fundraisers have a higher ceiling to work with this cycle, which could help expand recurring-donation programs. On Thursday, the FEC announced it raised the contribution limits for certain giving that’s indexed to inflation. For candidate campaigns, the impact will be slight. Individuals can now give $100 more to candidates for a total of $2,800 for the 2020 […]
Practitioners got a glimpse into the future when a presidential announcement bookended 2018. It’s safe to say that the presidential cycle is starting early, and that will have a huge impact on all levels of the campaign industry for the next two years. But what that impact will look like is open to prognostication. To get some […]
‘Twas the night before end-of-year deadlines and all through the town, digital fundraisers were furiously scurrying around. It’s our last chance to fundraise! We must close out the year strong! But high levels of unsubscribes could prove us all wrong. After the election, small-dollar donors are burnt out! They gave and they gave—if we push […]
In the final hours of this midterm cycle, we asked a group of top practitioners what they’ll be watching for on election night 2018 to get a feel for how the final results could swing. Forget predictions, we wanted to gauge what bellwether district or statewide returns could foretell whether this will be a Democratic […]
With less than two weeks until Election Day, your last mailer should be finalized, your TV ads running, and your digital program should be about to start transitioning to GOTV messaging. But what do you do with the last $5-$10,000 you either stashed away in case of a brutal oppo attack or those last-minute dollars […]
