On February 21, 2019, Campaigns and Elections held their annual Reed Awards and conference in Austin, Texas.
By the end of the night, Pacific Campaign House took the top award for the Best Online Ad Campaign for Bootstrapped Campaign and the Best Use of Online Targeting For Mayoral Candidate.
Cheryl Hori, Founder and Chief-Strategist of Pacific Campaign House also spoke at the conference about why political consultants need to be more creative in their visual ads, their placement, and their targeting.
In case you missed her talk, here’s what she had to say:
“With political ads, we tend to play it safe — and for good reason. No one wants their candidate to be the man or woman who’s getting slammed on CNN for putting out an offensive ad. But when safe meets boring and it’s easier to tune out than tune in, we have to do better.
How many of you still remember Jason Kander’s background checks ad where he built a military rifle blindfolded or MJ Hegar’s “Doors” ad? These ads stand out because they’re different, we want to watch them over and over again because they’re such a departure from the b-roll of a candidate knocking doors and meeting with a strategically diverse group of voters.
And when we produce creative that stands out, that’s memorable, and folks want to share it with their networks, our campaigns can claim a win — and that means we can claim a win.”
Thank you so much to our phenomenal clients who fight for a more fair and just democracy and our team of brilliant and creative digital strategists for bringing that mission to life!